How to NOT Have a Girlfriend
Lenticular print, 3.5" x 5"
News organizations test multiple headlines for the same story when publishing articles online. These alternative leads run for a short time until one shows evidence of receiving the most clicks. The most effective combination of keywords can increase readership of an article by up to 1000%.
This print is an analog representation of this A/B testing process.
"How to NOT Have a Girlfriend" New York Post, Sept. 27, 2016
A/B testing data from Surya Mattu
NY Post Poetics @nypostpoetics