Fat Dads Live Longer


Lenticular print, 3.5" x 5"

This print is an analog representation of the A/B testing process completed by the New York Post.

News organizations test multiple headlines for the same story when publishing articles online. These alternative leads run for a short time until one shows evidence of receiving the most clicks. The most effective combination of keywords can increase readership of an article by up to 1000%.

Data was discovered and generously shared by Surya Mattu. More examples at his Twitter bot, NY Post Poetics @nypostpoetics.

Source: "Fat Dads Live Longer," New York Post, Nov. 11, 2016